It's time for Cena to prove he never gives up

So, @JohnCena lost the U.S. title last night. He and Seth Rollins put on a great match, and Cena has had a ton of great matches in 2015. The ending included a run-in by Jon Stewart, who attacked Cena with a chair.

So, Cena didn't have to lose clean. Which is a shame, because nobody expects Cena to lose clean these days.  In fact, I believe that's why so many fans have gotten annoyed with Cena. It's not that he never changes. It's that rarely loses, and never seems to lose big matches or feuds. And if he DOES lose, there's always an excuse. You see, a comedian hit him with a chair. Or he passed out, but never gave up. Or he lost, but he had to fight 27 members of the authority. Anyone who's watched followed Cena for a year can write every a Cena match, because the same things always happen. Good TV is caused by suspense, and Cena doesn't provide suspense. But he could.

Simply put, Cena needs to lose.

For a wrestler who likes to say "Never Give Up", life has been pretty easy. It's easy to persevere when you never go through a losing streak. So put Cena through a losing streak. Fans would never expect it. After every loss, they'd assume he'll definitely win the next match.

I'm not talking about losing for a week. Or a month. I'm talking about month after month of seeming hopelessness. I'm talking about losing to Bo Dallas, and Zach Ryder, and all the other whose push ended with a "good effort" against Cena.

Making it all worthwhile is Cena's response - he continues to work, continues to say "Never Give Up."  The +Make-A-Wish America  folks will still love him - in fact, they may feel a deeper bond with him, because he's fighting a tough fight.

After several months, Cena comes out and says he needs to start at the bottom. The WWE can make a big deal of his climb, and the Authority can put roadblocks in his path.

By the time he's climbed the mountain, a 16th championship won't leave a sour taste in fans mouth - they might even come together to cheer John Cena.